The Cross-channel Campaigner is a solution designed to send campaigns in a smart workflow, combining e-mail, SMS, automated calls and PUSH notifications, joining different channels to achieve the desired goals.
HOW IS DANACONNECT DIFFERENT FROM A TRADITIONAL EMAIL OR SMS MARKETING TOOL?
Here are some examples:
Completing the sale of a product online
Using an e-mail campaign promoting several products, DANAConnect automatically creates follow-ups based on the interest the client showed in one of the products, re-sending them either additional options within the product line or more details of the product a few days later. If the client clicks on any of the new options submitted in the second e-mail, DANAConnect sends out a coupon via SMS to be used on that specific date only, completing the sale.
Selling tickets to a music concert
During the e-mail campaign, once the client opens the email, DANAConnect automatically calls the client playing an invitation from the singer on a pre-recorded MP3 audio.
Advertising a mobile app
DANAConnect simultaneously sends an email and an SMS advertising a mobile app download. If the download was not marked as successful, DANAConnect sends reminders to the client every two weeks over the following three months.
Taking a survey in an effective way
Getting a client to answer a survey can be challenging, particularly when it comes to completing multiple choice webforms and writing content. DANAConnect helps you to take surveys via email or SMS in an effective way.