Learn more about what moves DANAConnect
The company was originally oriented to serve large Telecommunications and Cable companies in the development of solutions to optimize communications with clients. Integrations between systems and the creation of high availability and fast components were the business workaday.
A campaign management tool for large companies that combines multiple channels (email, SMS and calls originally.) From the beginning, the service was designed to work from the cloud (Saas) which was not common back then, especially in large companies.
From then on, DANAConnect understood that to convince companies to start using software as a service, it was necessary to consider as a priority the following points:
The new platform not only sends communications through multiple channels, but also combines intelligent workflows, which are called Cross-Channel automations.
The automation of the customer’s life cycle was entirely set off from the lead nurturing to the invoice delivery and lost clients recapturing.
DANAConnect keeps evolving to become more effective in helping companies to communicate with their clients, understanding that each person’s preferences vary from generation to generation, that there are hundreds of different kinds of devices, thousands of formats and applications which represent opportunities for managing and creating excellent experiences in terms of relationships with their clients.