Automation workflow designer
Create marketing campaigns in a visual workflow combining email, SMS and automated calls with synchronized pauses, data updating nodes and segmentation filters, which will allow you to exploit the full potential of your campaigns. Be able to respond to your customer behavior and send them further offers if they open your email 3 times, for instance. Options are endless.
We provide a versatile tool for database that operates entirely in the cloud. Capable of handling millions of records, DANAConnect provides a secure access on our high-availability data servers through a Web browser. With a simple interface, you can define complex data structure, perform bulk actions and generate useful reports and segments in a few steps.
Reports & Indicators
DANAConnect’s communication solution has a powerful reports visualization system that allows you to see the results of your conversations in real time, 24 hours a day. You can download spreadsheets (Excel files) featuring all the report’s details of each conversation or campaign.
Our multi-channel approach to campaigns are made to increase conversion rates, nurture sales and reach your goals. Integrate email, SMS and automated calls in a flow with triggers, pauses and updates: send an email to invite your potential customers to an event and if they show interest (by following your links) they would receive an automatic SMS, another email or an automated call. Seize the chance to connect with your customers at all times.
Oversee all your campaigns, check how many times they have been activated, assess their performance and review their indicators on an easy-to-use interface. Also be able to duplicate a successful campaign and use it as the starting point to a new one.
DANAConnect allows you to classify your campaigns (email marketing, statements, notifications, etc.) so you don’t have to look after to manually clean unsubscribes, blocking emails o setting time frames to send your messages. Your customers would be able to unsubscribe to one or all channels, one or all campaigns and DANAConnect will automatically update their status. This feature has an API to fully integrate your apps.
API: Messages & Contacts
To grant a seamless integration between DANAConnect and your organization, we have included Web Services interfaces (APIs) to send communications, manage contacts and documents, perform recurrent tasks of data transformation in bulk and lead a wide exchange of files.
This actually means:
- The marketing team will not have to manually update new contacts.
- Segmentations coming from your Business Intelligence systems will be reflected automatically.
- Notifications can be sent in real time, for example: at the time of making a purchase.
- The debt balance information of your customers will be up to date to avoid out of time collection notifications and sending digital documents through a 100% automated process.
Optionally, DANAConnect’s service team can schedule integration Scripts tailored to specific needs.
Deliverability & Coverage
DANAConnect has mastered the art of delivering the messages directly to your customers by having excellent delivery records in major email and telecommunications providers. We also know the rules and the best practices to make your messages pass-through regular filters and hit your customer’s inbox.