2004 – 2020

Get to know our 16 year history

Since 2004, DANAConnect develops innovations for large size companies in the field of process automation to facilitate and simplify day-to-day communications with its clients. Our clients are banks, insurers, and telecommunications operators in the United States and Latin America.

During 2020 we will continue to improve with innovations and new features:

  • WhatsApp Channel Optimization
  • Specialized reports
  • Digital documents
  • Data Quality Management
  • Email Archiving
  • Drag & Drop email editor
  • Invoice electronic signature
  • Next Best Action (NBA)
DANAConnect presents the Inbound Manager module, which allows receiving information and input through multiple channels.
The platform also begins to integrate all the technologies available in the IoT (Internet of Things) to enrich the communications-centric solutions created for business.

DANAConnect presents its first version for small and medium enterprises, taking advantage of its previous experience in large corporations, and adjusting it to be easily adopted by companies of any size.


An important telecommunications company with more than 20 million subscribers trusts DANAConnect with all its outgoing automatic communications.

The automation of the client’s life cycle was completely adjusted from the capture of the potential client to the delivery of the invoice and the recovery of lost customers.

DANAConnect expands its coverage of SMS and automated calls worldwide.

Lista de contactos

A banking institution, with more than 8 million customers, trusts DANAConnect all its outgoing automatic communications.

This client required not only marketing campaigns, but also collection notifications and  delivering notifications of each transaction generated from the banking systems.

DANAConnect presents Automated Conversations.

With this new technology, the platform not only sends communications across multiple channels but also combines intelligent workflows, which are called Cross-Channel Automations.
Cross channel campaigner

The company launches DANAConnect to the market

A campaign management tool for large companies that combines multiple channels (email, SMS and automated calls). From the beginning, the service was designed to work from the cloud (SaaS) that was not common at that time, especially in large companies.

DANAConnect starts as a software development company.

Initially, the company focused on serving large telecommunications and cable companies in the development of solutions that would allow the optimization of communications with customers. The integrations between systems and the creation of high availability and rapid components were the company’s work.

Our leaders

Paul Kienholz

CEO & Co-founder

Specialist in software architecture, distributed computing, communication platforms, artificial intelligence, code optimization techniques, and SaaS.

Enrique Urdaneta

Director & Co-founder

Business finance specialist with extensive experience in financial planning, profitability analysis, evaluation of investment projects and business plans.

Luis De Zabala

Corporate Sales VP & Director

Specialist in growth and risk strategy, business development, marketing, sales and channel management, performance management, governance and compliance.

Magdalena De Luca


Entrepreneur, digital strategist and international speaker on technological integration for the Latin American, Caribbean and United States region.

Jower Garcia

Technology VP

Electronic Engineer with more than 15 years of experience in the area of systems administration. Specialist in management, network / server operations and development of software solutions.

Javier Kovacs

Presales & OnBoarding Manager

Systems Engineer with a Master in Business Management. He has extensive experience in processes, services, and project management focused on customer service, email marketing, and training.

Severino Mastracci

Operations Manager

Senior Technician in Computer Science. Specialist in infrastructure, information security, forensic audits, encryption systems, end user SLA design and management.

Ma. Cristina Arroyo

Human Resources manager

Bachelor of Business Administration and Specialized in Human Talent Management. With more than 7 years of experience with internal clients in advertising and mass consumption companies.

Sarina Salas

Regional Presale Leader

Materials Engineer mention Metallurgy with more than 7 years of experience in the commercial area, supporting sales improvement through structured planning.

Ma. Vanessa Urquiola

CAM - Automation Specialist

Bachelor in Mass Communication and MSc in Marketing. With extensive experience in the area of communications automation. Specialist in graphic projects, user experience and process documentation.

Leomarys Figueroa

CAM - Automation Specialist

Bachelor of Business Administration of Design Enterprises. With extensive experience in the area of graphic projects and customer service. Specialist in email marketing and advanced automation design.

Fabiana Arroyo Poleo

CAM - Automation Specialist

Degree in Audiovisual Communication, with a specialization in Software Product Management. Extensive experience in UI and graphic projects. Specialist in digital communication and marketing automation.

Evelenir Barreto

CAM - Automation Specialist

Bachelor of Computing with a master’s degree in Systems Engineering. With more than 15 years of teaching experience. Specialist in computational logic, algorithms, applied mathematics and process optimization.

Armando Santoro

IT Consultant - Programmer

Systems engineer with extensive experience in solution development, software product management and project management. Specialist in QA and product life cycle.

Our clients in the Financial Industry:

Mercantil Banco

Some of our clients in other sectors: